Domino is a multimillion dollar pizza chain that has stayed true to its values and continues to grow. The company has many innovative ideas to keep its customers loyal and continue to attract new ones. They offer a variety of different crusts and toppings that are customized to suit each customer’s individual preferences. They also have a wide range of soups, salads and pastas that can be combined to create a full meal. Their extensive menu gives them a competitive edge over other pizza chains.
In the beginning, Domino’s was a small family owned business in Ypsilanti Michigan. It was founded by brothers Peter and Paul Monaghan who wanted to build a business that delivered pizza quickly. They began by opening their first store in 1967. It was a huge success and they continued to expand, establishing more than 200 stores by 1978. They also introduced the Domino’s Hot n Juicy campaign which fueled further growth.
During this time, Domino’s experienced some turmoil. In 2004 they were $943 million in debt, and their stock was trading at $0.50. This was due to a leadership change that didn’t work out and the economy slowing down.
To combat this, they put a focus on listening to their customers. They listened to the complaints about their lackluster pizza and responded to them with brutal honesty. They featured the negative feedback in a national advertisement and promised to do better. This was a great way to communicate with their customers and show them that they cared about their business.
They focused on improving their delivery service and adding more locations. They also made a lot of changes to their menu to increase its appeal. They also invested in technology that allows customers to order online or through their app. Customers can also track their order and even get coupons to use for future purchases.
Lastly, Domino’s has been making efforts to attract more vegetarians to their restaurants. They have a variety of vegetarian options including their own version of the pepperoni pie as well as pastas and salads. This has helped them to stay competitive with other pizza chains that don’t offer these kinds of vegetarian options.
The word domino has a long history that extends back to the 18th century. It originally denoted a hooded robe worn with a mask at a masquerade. Later it came to mean a cape worn by a priest over his surplice. It also referred to a patterned black and white domino piece that contrasted with the priest’s plain white uniform.
A domino is a rectangular plastic or wooden block that has an arrangement of dots resembling those on dice on one side, and is blank or identically patterned on the other. It is normally twice as long as it is wide, which makes it easier to re-stack the tiles after play. The value of a domino is determined by the number and arrangement of pips on the two visible sides of the tile.