## How Domino Can Inspire Creativity and Innovation

Domino is a game in which players lay tiles edge to edge to build a line of dominoes. Each tile bears an arrangement of dots (also called pips) on one side and is blank or identically patterned on the other, so that each domino is identifiable by its unique identifying mark.

A single domino is divided visually into two squares by a line or ridge, with each square having a set of four dots, known as its “pips.” Dominoes are normally twice as long as they are wide, which makes them easy to re-stack after use. The value of a domino is determined by the number of pips on its exposed end, which determines how it is used in a game, or “played.” In general, a double-blank domino counts as zero; the rest of the pips are given values ranging from six to none, depending on the particular variant being played.

The first player to play all of his or her dominoes wins the game. Alternatively, the goal may be to score a certain number of points within a set time period. To score, the exposed ends of adjacent dominoes must match: one’s touch two’s, or two’s touch three’s etc. If the resulting total is an even multiple of five, the player is awarded that number of points. In the case of a tie, the point total remains unchanged and the game continues until one player has scored his or her target.

Nick wanted to create a domino using woodworking tools he already had in his grandmother’s garage. He envisioned something common enough to attract interest, yet detailed enough to show off the skill of a craftsman.

This approach would make the process accessible to other amateur woodworkers who didn’t have access to computer controlled equipment or expensive woodworking tools. By experimenting with various techniques, Nick developed a method that could be performed using just the drill press, radial arm saw, scroll saw, belt sander, and welder that crowded his grandmother’s small workshop.

The result was a beautiful piece of hand-crafted art. But Nick knew the real value of Domino was in its ability to inspire creativity and innovation.

In 2004, Domino’s faced a crisis. Its sales had slipped, and the company was awash in debt. The chain pressed hard to introduce new products, hoping that this would boost growth. But these efforts were not enough to offset the impact of a leadership change that left the company essentially flat.

The company tried to revive its fortunes by cutting costs and increasing marketing. But these changes eroded Domino’s brand strength and resulted in low customer retention.

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