Domino’s Pizza

Domino is a small rectangular wood or plastic block, each side of which is blank or marked with dots resembling those on dice. It is one of a set of 28 such blocks, and is used for playing games with either the entire set or a subset of its faces. The game is usually played by laying one domino on the table and then knocking over the other dominoes in a straight or curved line. Dominos can also be stacked on end to make other shapes, such as hearts, a cross, or a heart-shaped arc. Some players build complex domino structures that are a work of art in themselves, and many people enjoy simply arranging them for aesthetic effect or to play one of the many domino games.

Domino’s was founded in Ypsilanti, Michigan, by Tom Monaghan and grew quickly after its first official franchise opened in 1967. Its initial success was based on a simple strategy: placing Domino’s pizzerias near college campuses, where students would be eager to have their pizza delivered to them at affordable prices. This fueled the company’s rapid expansion, and by 1978 Domino’s had over 200 locations nationwide.

But the company faced serious challenges in the 1980s, and by 2004, it was more than $943 million in debt. In an attempt to turn things around, the company introduced new products and expanded its delivery service, but these efforts failed to revive its fortunes. By 2006, the company was so distressed that it was forced to sell its assets in order to pay its creditors.

The company was ultimately purchased in 2009 by private equity firm Tribeca Partners, which invested an undisclosed amount of money to revitalize the brand and get it back on track. In early 2008, Domino’s introduced a new, modernized design for its stores and updated its menu. The new design, combined with the company’s renewed focus on efficient delivery, helped boost its sales. By 2009, Domino’s had regained its position as the leading pizza chain in the United States.

Like a good novel, a successful business story depends on a solid plot. A good story begins with a simple question: What will happen next? A story that fails to answer this question will stall and lose its reader’s interest. Whether you write your manuscript off the cuff or plan out every scene carefully, considering the domino effect will help you create an effective plot.

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