Domino (also spelled dominoes or dominos) are small, rectangular blocks of rigid material used as gaming objects. They are typically twice as long as they are wide and feature a line in the middle to divide them visually into two squares, each bearing from one to six identifying marks called spots or pips. Several different types of dominoes exist, but most are based on the traditional 28-piece set of European dominoes, which was first recorded in Italy and France toward the end of the 18th century.
Dominoes are usually made of bone, silver lip ocean pearl oyster shell (mother-of-pearl), ivory or a dark hardwood such as ebony. Many of the earlier sets were hand-carved from solid natural materials, which provide a more distinctive look and feel than modern polymer sets. Some sets combine the top half thickness of MOP, ivory or ebony with the lower half in a different material such as brass or pewter, for a more novel style.
MOP and ivory dominoes are also very durable and have a pleasant scent, but they can be pricey. A more affordable option is a plastic domino. Polymer dominoes are less durable, but they are available in a range of colors and can be easily cut to create custom shapes. Some dominoes are even etched with designs or text, such as the names of famous people or specific games.
Besides being used for games, dominoes are often simply stacked side-by-side in long lines. When a domino at the end of a line is tipped, it causes the other dominoes to fall in sequence, and they can be used to form very elaborate patterns. This basic principle is the basis for the popular saying “it only takes one to start a chain reaction.”
In 2009, Domino’s started what was probably the most bold marketing campaign in its history. Under the leadership of President of USA Operations J. Patrick Doyle, the company listened to customers’ scathing comments about their pizza and promised to do better.
The resulting video was an amazing display of self-awareness and straightforward accountability. It was a refreshing change from the usual marketing spin that companies employ to try and hide their mistakes from consumers.
Whether you are talking about pizza or business strategy, Domino has something to teach us all. It is a reminder that the minute you stop listening to your customers and don’t set high standards for your product or service, things will start to go wrong. As Domino’s has demonstrated, if you don’t stand for something, you will fall for anything. The same can be said for a business’s strategy: don’t settle for mediocrity, and you will achieve world-class results.