Domino’s is well known for its pizza and delivery services, but the company has also made strides in technology to stay competitive. For example, the company has recently partnered with Apple CarPlay to allow customers to order their food from their cars via an app. Domino’s hopes that this new partnership will help increase customer engagement and brand awareness.
The word domino is used to describe a type of game played with a set of flat, thumb-sized rectangular blocks, each either blank or bearing from one to six dots, called pips. There are 28 such pieces in a complete domino set.
People play dominoes to test their problem-solving skills, but the most exciting games are those that involve thousands of dominoes that are carefully arranged in lines and angular patterns. In these displays, the smallest nudge of any one domino can cause hundreds or even thousands of other dominoes to fall over in a seemingly magical chain reaction. Some of these displays can take several nail-biting minutes to complete and are performed before audiences at domino shows and other events.
Hevesh is a professional domino artist who creates mind-blowing domino setups for movies, TV shows, and events. She has a YouTube channel with more than 2 million subscribers where she posts videos of her work. Hevesh creates her stunning domino installations using a similar process that engineers use to design buildings and other structures. She starts by considering the purpose or theme of the event, and then brainstorms images or words that relate to that topic.
She then starts to plan the layout of the dominoes, and then lays them out on a table to see how they fit together. Finally, she adjusts the arrangement if necessary. Hevesh’s large installations can require weeks to complete, and she works with teams of up to 50 people to ensure that all the dominoes are positioned properly to create a beautiful and impressive display.
When we use the term domino in fiction, it usually refers to a scene that is crucial to the plot of a story. It might be the moment when a character makes a major decision or the first step in a dramatic change in an action sequence. These scenes, called scene dominoes, are often insignificant when viewed alone, but they build and shape the entire narrative.
In 2009, Domino’s began a campaign led by then-President of US Operations J Patrick Doyle to reinvigorate the company. The campaign promoted a self-aware attitude, and Doyle admitted that Domino’s had fallen short on its promise to deliver pizza in 30 minutes or less. He also read out loud withering comments from focus groups such as “the sauce tastes like ketchup” and “the crust is cardboard.”
The boldness of the campaign was unprecedented, and it resonated with many customers who had been disappointed by the company’s previous failings. This public apology and new commitment to improvement has been an important element in the turnaround of the Domino’s brand.