Domino, from the Latin domino meaning “little one” or “master of the game,” is a name that conveys authority and mastery. It has long been used for businesses and organizations to project a sense of strength, power, and control. In modern times, Domino has been used as a first name, as well as for companies and products that emphasize leadership and competence.
A domino is a flat, thumbsized rectangular block with either a blank face or a surface bearing from one to six pips (or dots): 28 such pieces form a complete set. The term is also used to refer to any of the various games played with such tiles, usually by matching the ends of one piece to those of another and laying them down in lines or angular patterns.
The Domino Effect
When something big happens, it can trigger a chain reaction that has far-reaching implications. It is a concept that can be applied to any aspect of life, from a car crash to the way a single decision can change someone’s entire career. A simple, impulsive act can have the same impact as a domino, and it’s easy to see why writers use this analogy when discussing their stories.
For Domino, a business that prides itself on being innovative, the domino effect has been especially significant. It is a result of the company’s decision to put its customers at the center of its strategy. The move was a dramatic shift in how the company does business, and it has been very successful.
Until recently, Domino had focused on adding new items to its menu and expanding to different markets. While these efforts were successful, they didn’t meet the company’s revenue goals. Its debts were accumulating, and the company was at risk of collapse.
Then came a series of events that would have crushed any other company. In 2004, the Domino’s brand lost over $943 million, and it was nearly bankrupt. The company had a high turnover rate among its employees, and the public was critical of its food quality.
David Brandon, the CEO who preceded Doyle, recognized that the company had a problem and took drastic measures. He instituted a new value system that prioritized employee satisfaction, and he began listening directly to the concerns of Domino’s customers.
He also rolled out a series of initiatives designed to revamp the company’s image. This included a more contemporary pizza logo and a crowd-sourced effort to create a Domino’s delivery vehicle. (Domino’s is also experimenting with drone and robotic delivery systems.)
Domino is now a powerful platform that helps you support your teams without technical hurdles. With Domino, you can build applications and solutions using a self-service model that’s fully managed in the cloud. This allows you to scale how you manage projects and improve collaboration while maintaining compliance with security standards. And because Domino is a multi-cloud management platform, you can run it on premise or in your own private or hybrid multi-cloud infrastructure.