Domino (or Domino’s) is an American pizza restaurant chain, known for its fast delivery and takeout services. The company is headquartered in Ann Arbor, Michigan. Domino’s has more than 25,000 stores worldwide, and is the second-largest pizza chain in the world, after Pizza Hut.
Domino’s grew steadily throughout the 1990s and 2000s, but sales began to lag in 2022. The chain decided to try something new and revamped its entire system in order to revitalize the brand. The company hired a new CEO, Steve Doyle, who had been the leader of a cutting-edge Domino’s technology project in Ann Arbor. He wanted to rethink the company’s structure and empower employees, a move that many people thought would ruin the brand.
In addition to renaming the company and changing its slogan, Domino’s made several other significant changes. The first was focusing on cutting-edge technology and creating a space where teams could work together to create innovative ideas that would take the Domino’s brand to the next level. The second change was to focus on leadership and management, instead of relying on a bureaucratic model. This approach prioritized leaders who were able to think creatively and solve problems.
As a result of these changes, Domino’s started to see a rise in sales. Domino’s also invested in developing an online ordering app and expanding into markets outside the United States. The Domino’s app has been a huge success and is now available in more than 35 countries. The company has also been working on expanding its menu beyond pizza.
While a Domino’s franchise may be famous for its pizza, the company is also known for its dominoes, a game that involves laying down rectangular blocks of stone or wood, each bearing from one to six pips, or dots, in various combinations. Each player attempts to place a domino edge to edge against another in a way that the adjacent faces form a specified total value, usually a number divisible by five or three. The players continue to play dominoes until one player is unable to do so, at which point they must score points by attaching the last remaining domino to a previous domino in such a way that the sum of the end tiles is divisible by both five and three.
The power of a domino effect is that, once the first domino falls, much of its potential energy converts to kinetic energy, which allows the subsequent dominoes to knock over themselves. This principle applies to many things, including a series of events in fiction. Whether you plot your novel off the cuff or carefully outline it, thinking of each scene as a domino will help you to make sure that every aspect of your story is connected and works together in a way that makes the reader want to keep turning the pages.