World trade issues have a significant impact on the global economy. In the era of globalization, the flow of goods, services and capital between countries is increasing, but this is not free from various challenges. One of the main issues is trade tariffs. Protectionist policies, implemented by some countries to protect domestic industries, can lead to increased prices of imported goods and reduced competitiveness. For example, the trade war between the US and China causes global market distortions, affecting international supply chains. Apart from tariffs, non-tariff barriers are also an important issue. Strict regulations, such as safety and environmental standards, can hinder international trade. Companies operating in multiple countries must comply with various regulations, which are often complex and expensive. This results in high transaction costs and can slow economic growth. Geopolitical conditions also play a role in the dynamics of world trade. Tensions between countries can result in economic sanctions that impact trade flows. For example, sanctions against Russia affect global energy markets, increasing oil and gas prices. This uncertainty can trigger volatility in financial markets. World trade is also affected by fluctuations in currency exchange rates. Strengthening or weakening of a currency can affect the competitiveness of exports and imports. Countries with stronger currencies tend to face challenges when it comes to exports as their goods become more expensive for foreign buyers. Sustainability issues are also increasingly dominating global trade discussions. Demand for environmentally friendly products is increasing, pushing companies to adapt. Trade policies that support sustainability can open new markets, but also require investment in technology and innovation. In the context of the digital economy, electronic commerce (e-commerce) has changed the way goods and services are traded. Digital platforms enable cross-border sales at lower costs, expanding market access for SMEs. However, challenges related to data security and consumer protection also need to be addressed to create a healthy trading ecosystem. Technological innovations, such as blockchain and artificial intelligence, can simplify global transactions and increase transparency in supply chains. The use of this technology can reduce fraud and increase efficiency, but on the other hand, requires investment and adaptation from various parties. Lastly, the economic impact of world trade issues also influences social inequality. Developing countries are often marginalized in the international trading system, so fair policies are needed to ensure benefits are spread evenly. Inclusive trade can be a driving force for sustainable global economic growth.