Domino is a company that knows how to create a chain reaction—not just with pizza, but in business and in life. The company has built a reputation on speed and efficiency, and it is no wonder that it has shifted the way we eat at home as well as how businesses operate. It’s a lesson that we can learn from.
Domino’s domino effect starts with its employees. It’s the reason why the company invests so much in training and development programs, as well as new technologies that help its employees work efficiently. Technology is a key part of the business, and it allows the company to make decisions that will ensure the future of the Domino’s brand.
But the domino effect goes beyond employee training and innovation. It also helps the company understand what its customers want. That’s why Domino’s continues to introduce new ways for people to order their pizzas, from texting an emoji to using devices like the Amazon Echo. These innovations help the company keep up with the competition, while also ensuring that it has the best product in the industry.
The company’s growth strategy is based on a simple question: What does the customer need? It is a question that the company always asks itself, and it is why it has continued to grow since its humble beginnings. Domino’s first store opened in Ypsilanti, Michigan in 1960 and was a small, independent pizzeria. The founder, Tom Monaghan, specialized in delivering pizzas quickly and placed the store near college campuses. That was a winning strategy that helped the company grow rapidly until it had over 200 locations in 1978.
In 2004 Domino’s faced an existential crisis, and a number of things needed to change for it to survive. The leadership at the time was ineffective, and the company was in a lot of debt. It was no surprise when Domino’s announced a sale and eventual bankruptcy in 2009.
With new leaders and a clear focus, the company started to rebuild itself. It emphasized delivery and began to build its brand, introducing new products that allowed it to compete with more traditional restaurants. It also invested in new technologies to improve its delivery process and create a more modern image.
But what has really been the key to Domino’s success is its ability to react quickly. The company recognizes what the market needs, and it acts on that knowledge with a sense of urgency.
Domino’s domino effect has been so successful that it has even expanded its reach to include self-driving cars to transport its pizzas. It has also made major investments in its supply chains to ensure that it can deliver food fast and consistently.
Watching a domino artist at work is a mind-blowing experience. The way that Hevesh puts together her setups is amazing, and it requires a lot of skill and precision. But one physical phenomenon is the most important for a domino effect: gravity. It pulls the first domino toward Earth, and it pushes other dominos into place—and then they fall in a beautiful cascade of rhythmic motion.